7 Augmented reality apps that enhance the shopping experience
Everyone loves shopping, be it online or in-store. But what if we can bring the convenience of online shopping together with the intimacy of in-store shopping? Won’t it be a game-changer? These questions can be finally answered with the development of AR shopping Apps, which are rapidly growing. These apps allow the users to shop in a unique environment where they can see the product as a 3D model and thoroughly understand all its features through their smartphones.
Augmented Reality utilizes cutting-edge development in fields like visualization, 3D modelling and design to ensure that the interaction between the customer and the product is as close to real as possible. Seeing the benefits, many famous and popular brands have developed AR-based apps to showcase their products.
Shopify AR is a new way to shop online that makes it more fun and easy. It’s an app you can use on your Android or iOS device to see how products would look on your smartphone. With Shopify AR, you can try out products without leaving your home. You can watch interactive videos and see 3D images to help you understand more about products before you buy them. You better understand a product’s appearance and size and if it’s right for you. This way, you can feel more confident about your choices when you buy online.
Houzz, a platform dedicated to home improvement and interior design, uses AR to provide users with a unique “View in My Room” feature. By using 3D technology, this app allows users to see how various products look in their homes, offering realistic images in different lighting and angles. It is especially beneficial as it removes the need for the customers to rely on their intuition about whether a product will suit their home.
Beyond shopping, Houzz is a hub for inspiration for professionals, too. Design professionals often struggle while choosing a product for their customers. Still, with apps like Houzz, they don’t have to go over the hassle of replacing the rejected product every time. Instead, everything can be determined using 3D models and realistic images.
The IKEA Place app allows users to position furniture and accessories virtually within their spaces. By utilizing accurate measurements and high-quality provided by the 3D models, users can visualize the fit and look of IKEA items in their homes, creating a realistic AR shopping experience. The app also facilitates easy sharing of designs and direct product purchases. IKEA was one of the first brands to adopt AR into their services, and thus, their understanding of AR features is certainly better than most newcomers, reflected in the smooth working of the IKEA Place app.
YouCam Makeup is a virtual makeover app that employs facial recognition and AR technology to let users try on different makeup products in real-time through AR filters. This personalized and realistic beauty experience is much better than what is currently used by most brands, as it allows them to try on the product before making any decision.
Nike Fit is an innovative augmented reality feature that accurately determines and saves users’ shoe sizes in under a minute. It fills the gap left by traditional sizing methods and addresses the issue of people wearing the wrong shoe size, estimated at over 60%. In-store shopping seamlessly integrates with the app through a quick QR code scan, improving customer experience. Nike’s augmented reality functionality enhances sizing accuracy and exemplifies the brand’s commitment to leveraging cutting-edge technology.
Wanna Kicks is a new AR-based platform for sneaker lovers. It transforms the smartphone into a virtual fitting room for sneakers. You can try on different styles and brands, compare models and colours, and make purchase decisions directly through the app.
Google Lens is one of the oldest and most versatile visual search tools that employs AI and AR to provide information about scanned objects, barcodes, QR codes, logos, and more. This tool seamlessly integrates into the Google suite, offering users a comprehensive and intuitive way to discover and shop for products seen both in real life and online. You can easily scan a product and look for it on the lens and find a similar product to buy. Google is constantly adding new features to this app to make it more practical for everyday shopping and search.
AR shopping experiences are changing how people shop. It is now filling the gap of physical intimacy in online shopping. With more development in the software and hardware, we will see more shopping brands and sites adopting AR to its full potential. If you are looking to enhance your customer’s shopping experience, start integrating augmented reality apps into your customer’s journey. Try out no-code platforms like PlugXR, to recreate products in AR.