With a view to propel its growing Health Business, ICICI Lombard General Insurance company has announce the appointment of Priya Deshmukh as Head – Health Products, Operations & Services.
Health insurance is the fastest growing industry segment and it has been a key area of focus for Lombard. The company has invested significantly in growing its distribution reach in the Health Business, through the Agency channel, Banca partners, as well as, through Digital Alliances.
This has resulted in a significant increase in the ICICI Lombard’s market share in the Health Segment.
In her new role, Priya will oversee the Company’s Health Products, Underwriting and Claims. She will also be responsible for the IL TakeCare App.
“With a remarkable career spanning over 27 years, Priya brings a wealth of experience and leadership in both business and strategic roles within the health insurance and healthcare sector. Her extensive background includes senior leadership roles at organisations such as Max Bupa, Cognizant, and United Health Group, where she has significantly contributed to business and strategic development,” the company said.
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Before joining ICICI Lombard, she served as the Chief Operating Officer at Manipal Cigna Health Insurance company.
“With a steadfast commitment to innovation and customer well-being, I look forward to contributing my experience and leadership to grow the health insurance business at ICICI Lombard,” Deshmukh said.
A distinguished alumnus of the Indian Institute of Management, Lucknow, Priya brings a unique blend of academic excellence and practical industry knowledge to her new role, the company added.