Experts believe that the development of infrastructure in Ayodhya will greatly benefit the hospitality and travel services sector, says an ET report.Currently, there are five branded hotels with a total of 520 rooms in different stages of development in the city. Jaideep Dang, Managing Director of JLL’s hotels and hospitality group, mentioned that investments totaling approximately Rs 350 crore are estimated for hotel development in Ayodhya.
Hotel chains such as Indian Hotels Company Limited (IHCL), Marriott International, Sarovar Hotels & Resorts, and Wyndham Hotels & Resorts have already signed deals for hotels in Ayodhya. However, most of the new hotels are expected to be operational only after 2024, as estimated by industry insiders.
Sarovar Hotels & Resorts, for instance, plans to open its 80-room Park Inn by Radisson hotel in Ayodhya on December 7. Ajay K Bakaya, Managing Director of Sarovar Hotels & Resorts, remarked that nearly every hotel chain is either in discussions or has already committed to establishing hotels in Ayodhya. Those who act swiftly will gain an edge, he believes.
The Uttar Pradesh Housing and Development Board has recently invited interested parties to participate in an e-auction of hotel plots in Ayodhya, describing it as a golden opportunity. The auction is scheduled for December 8.
IHCL’s executive vice president for real estate and development, Suma Venkatesh, stated that the two hotels signed under the Vivanta and Ginger brands in Ayodhya are part of IHCL’s strategy to strengthen its presence in spiritual centers across India. These hotels, which are greenfield projects, are slated to open in early 2027.
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Nikhil Sharma, the market managing director at Wyndham Hotels & Resorts, mentioned that the chain has signed its first hotel in Ayodhya for its Ramada Encore brand. He also expressed the chain’s interest in introducing more renowned brands to Ayodhya, emphasizing its significance as the birthplace of Lord Shri Ram.
Rajesh Magow, co-founder and group CEO of MakeMyTrip, highlighted the investment potential in Ayodhya, as it is expected to become a significant pilgrimage destination. However, the availability of organized accommodation options remains uncertain.
MakeMyTrip has already launched an Ayodhya charter train package scheduled for February 15 next year. The package includes live bhajan mandalis on the train and VIP darshan assistance at the Ram Mandir in Ayodhya and the Kashi Vishwanath temple in Varanasi.
Read From ET | Ayodhya hotel plans
According to Dikshu Kukreja, managing principal of CP Kukreja Architects, there is a projected requirement of at least 30,000 rooms across different categories throughout the year. Various types of hotels, including affordable options like Dharamshalas, are being planned.
Two years ago, CP Kukreja Architects, along with Canada-based Lea Associates and L&T, were chosen to craft the master blueprint plan for Ayodhya. CP Kukreja Architects delivered the completed master plan in January of the following year.
While the government has invited bids for auctioning hotel plots in the new township, private businesses have also been directly purchasing land for hotel development. Additionally, Kukreja emphasized the need to encourage home stays to accommodate the expected influx of tourists during specific times of the year.