Now that ChatGPT is all the rage. You will see how D2C brands are also reaping substantial benefits from the strategic integration of Generative AI for marketing and Predictive AI for understanding consumer behaviour.
Here’s a glimpse into why brands are sprinting after AI:
Generative AI plays a pivotal role in marketing by:
- Enabling D2C brands to create compelling and personalized content at scale
- Utilizing vast datasets to generate creative and engaging marketing materials (from advertisements to social media content)
- It can cater to specific audience preferences and enhance brand resonance
Generative AI can be used for:
- Content creation
- Art and design creations
- Chatbots and virtual assistants
- Music Composition
- Code generation
- Video game character design
- Resume building
- Copywriting
The power of predictive AI
On the other hand, predictive AI is instrumental in decoding consumer behaviour by analyzing historical data and patterns.
This predictive capability allows D2C brands to:
- Anticipate consumer needs
- Forecast trends
- Optimize inventory and pricing strategies
- Ensures a more responsive and customer-centric approach
Related read: Top AI tools for your eCommerce business (free + paid)
From digitally native to omnichannel: the new playbook
Indian D2C brands that initially established their presence through their own websites are venturing into physical stores for several strategic reasons.
While the digital realm offers extensive reach, physical stores provide:
- A tangible touchpoint for customers fostering a more immersive brand experience and building trust
- Opening physical stores is a means to tap into a broader audience, particularly in regions where online presence may be lower or where customers prefer in-person shopping experiences
- Physical stores allow real-time interactions, enabling brands to gather immediate feedback and forge stronger customer connections.
Here is an overview of some of India’s leading D2C brands and the presence of physical stores
Offline… but online remains king
Opening physical stores is a part of a successful omnichannel strategy for D2C brands. But, it can never replace your origins.
Maintaining a focus on your eCommerce website remains important for D2C brands as it is the foundation of your digital identity and global accessibility.
Here’s why an eCommerce website should serve as the central point of contact for your customers:
1. Global reach
Maintaining a strong focus on their eCommerce website ensures that D2C brands can reach a global audience and provide the convenience of online shopping.
2. Enhanced shopping experience
A well-optimized website allows customers to explore products, make purchases, and access brand information from anywhere, enhancing accessibility beyond the physical store locations.
Related read: How to optimise your online store homepage on Instamojo
3. Showrooming as a strategic advantage
What is showrooming? Brands can leverage their eCommerce website as a virtual showroom. Customers who visit physical stores to experience products can return to the website for detailed information, and reviews, and then potentially complete the purchase online.
A study by Salesforce showed how 60% of their survey respondents preferred showrooming before purchasing!
This synergistic approach capitalizes on the strengths of both physical and online channels, offering customers flexibility in their shopping journey.
In our conversation with the CMO of Blissclub back in April for our #D2CTech conference, he broke down the fundamentals of omnichannel marketing. Watch it here:
4. 24/7 availability and seamless transactions
A dedicated eCommerce website ensures that the brand is available to customers 24/7.
This round-the-clock accessibility is particularly valuable for customers in different time zones or those with varied schedules, providing a seamless and convenient shopping experience.
5. Data-driven insights and personalization
The website serves as a hub for collecting valuable customer data and insights.
D2C brands can utilize analytics tools to understand customer behaviour, preferences, and buying patterns. This data-driven approach empowers brands to:
- Personalize the online shopping experience
- Recommend relevant products
- Implement targeted marketing strategies
- Foster customer loyalty
Related read: Data Analytics for Small Business: Our analytics dashboard
New-age D2C trendsetters
Any new industry that disrupts the economy dares go where no man has before! And D2C is no different! D2C brands are entering uncharted territory. And with it, they are also changing what the consumer has always desired.