In today’s digital age, traditional paper flyers have taken on a modern twist: the digital flyer. In this tutorial, you will learn how to make a digital flyer. Creating a digital flyer gives you the opportunity to reach a wider audience online and engage with them in more interactive ways. Before we dive into the details, let me give you a quick rundown of what a digital flyer is.
What Is a Digital Flyer?
A digital flyer is an electronic version of a traditional paper flyer that is designed and distributed online. It serves the same purpose as its physical counterpart: to promote an event, product, service, or special offer. However, the digital format offers several advantages over its printed counterpart.
You can incorporate eye-catching visuals, videos, animations, and links to websites or social media pages. This dynamic nature of digital flyers allows for greater creativity and flexibility in delivering your message effectively. The digital flyer below created by PeakStar is a remarkable example of digital design. The flyer’s online format boasts a bold and captivating design that captures the viewer’s attention.
Advantages of a Digital Flyer
1. Analytics
One key advantage of digital flyers is the ability to track and analyze their performance through analytics. This allows businesses to gain valuable insights into customer engagement, such as click-through rates and conversion rates. With this information, organizations can refine their marketing strategies and optimize future campaigns for better results.
2. Interactivity
Additionally, interactivity is a notable feature of digital flyers. Unlike traditional print flyers, digital versions can incorporate interactive elements such as videos, animations, and hyperlinks. These features not only enhance user engagement but also provide an opportunity for businesses to showcase their offerings in a more immersive and captivating manner.
3. Eco-Friendly
It’s all about going green! By eliminating the need for paper production and physical distribution, businesses can significantly reduce their carbon footprint. This aligns with the increasing emphasis on sustainability in today’s society and demonstrates a commitment to environmental responsibility.
4. Cost-Effective
Printing hundreds or thousands of paper flyers can be expensive, especially when considering design costs and distribution expenses. With digital flyers, businesses can save on printing costs while still reaching a wide audience through online channels like social media platforms and email marketing.
How to Make a Digital Flyer
1. Software
Firstly, it’s important to choose the right software for designing your digital flyer. There are various options available, such as Adobe Photoshop, Canva, Placeit, or even Affinity Designer. These tools offer intuitive interfaces and a wide range of design features that allow you to customize your flyer to suit your needs.
2. Digital Flyer Dimensions
Next, consider the dimensions of your digital flyer. The standard size for a digital flyer will depend on the platform. However, it’s essential to check the specific requirements of the platform or medium where you plan to distribute your flyer. It could be social media platforms like Facebook or Instagram, websites, or email newsletters.
Commonly used dimensions for social media posts include square formats (1080×1080 pixels) or landscape formats (1200×628 pixels). For email campaigns or website banners, standard dimensions may vary but typically fall within the range of 600–800 pixels wide and 200+ pixels tall.
3. Design
When it comes to design, keep in mind that simplicity is key. Your goal is to capture attention quickly and convey information effectively. Use bold fonts and vibrant colors that align with your brand identity. The retro style is super easy to replicate or try using InvasiStudio’s digital flyer template below.
Remember to include all relevant details such as the event date, time, location, contact information, and website links if necessary. Finally, save your digital flyer in an appropriate format such as JPEG or GIF before sharing it digitally on various platforms.
Conclusion
The advantages of using digital flyers are evident, from the ability to track performance through analytics to interactivity that captures audience attention. Their eco-friendly nature and cost-effectiveness make them an appealing choice for businesses looking to enhance their marketing efforts in today’s digitally driven world.
Create Eye-Catching Flyers With These Digital Templates
If you need some help in designing digital flyers, I’ve got you covered! I’ve put together a list of digital flyers that can make the process a lot easier.
1. Digital Marketing Instagram Flyer (PSD, AI)
This professionally designed template pack includes six eye-catching posts that are not only easy to edit but also available in both Photoshop and Illustrator formats.
2. Music Event Digital Flyer (PSD)
Capture your audience’s attention with the ultimate digital flyer for your music event. This professionally designed 1080 x 1080 px flyer is specifically optimized for social media posts, ensuring maximum visibility. Plus you’ll receive not just one but four captivating color versions to choose from.
3. Digital Podcast Flyer (PSD)
Elevate your podcast to new heights with this Digital Podcast Flyer. Designed in Photoshop format, this customizable flyer is the perfect tool to promote your show across multiple platforms. Whether it’s for email, social media, or any other digital channel, you can easily resize and adapt it to fit your needs.
4. Social Media Promotional Flyer (AI, PSD)
Level up your social media game and make a lasting impression with this Social Media Promotional Flyer. Designed specifically for fashion bloggers and influencers, this flyer is available in both Photoshop and Illustrator format, allowing you to fully customize it to match your unique brand aesthetic.
5. Garage Sale Digital Flyer (AI, PSD)
Make your garage sale an absolute hit with this Garage Sale Digital Flyer. Designed in both Photoshop and Illustrator formats, this customizable flyer will instantly grab attention and make your event stand out.
Learn Even More With This Collection of Tutorials
Have you ever wondered what kerning is or what the best font for your brand would be? You don’t have to wonder anymore because you can learn it all here. Take the time to immerse yourself in all that these resources have to offer.