Amazon Prime Day has officially arrived, and with it come some of the best sale prices of the year. As a fashion editor, I had a chance to sift through the sales before they actually started, so I zeroed in on the best-of-the-best shopping finds for you to know about the moment the sale launches. Here’s what to know: Amazon Prime Day will last for 48 hours from July 12 to 13 for Prime members with major markdowns across the site. So what are the finds sitting in my shopping cart?
I personally love to stock up on great staples, from jeans and button-downs to workout clothing and beauty product favorites, so you will find plenty of those here. I always look for brands that get the most wear in my closet, including Levi’s, Ray-Ban, and New Balance. Ahead are the 29 fashion editor–approved Amazon Prime Day shopping finds I want you to know about.