“We are excited to launch in India and for the prospects that this market holds for us,” said Chuck Ward, president of sales, marketing and distribution at Gildan Activewear. “As a leader in many markets around the world for high-quality printing and value, Gildan is the most logical, smart choice for decorators to drive their business success. As such, we are confident that Indian customers will embrace our brand wholeheartedly.”
Gildan has introduced its products to the Indian market, aiming to expand its presence in Asia.
The announcement was made at the Apparel Sourcing Week in Bengaluru, Karnataka.
Gildan has partnered with a key distributor in India and initially offers its core products.
A comprehensive marketing and distribution plan is in place to ensure wide availability.
Gildan Activewear has secured a key distributor in the country, attuned to best serving customers in India. The launch in the country begins with the brand’s high demand core products, and will be supported by a comprehensive marketing and distribution strategy to ensure maximum visibility and availability of Gildan products across various channels. Overtime, Gildan Activewear plans to increase its product offerings in the Indian market, including the launch of American apparel, the company said in a press release.
Fibre2Fashion News Desk (RR)