Q1. What is digital marketing? Can you also talk about some emerging trends and technologies in this field?
You can say, digital marketing is an umbrella term that covers under it all online activities companies do to promote their products and services. These activities are done using various digital methods and platforms, including websites, search engines, social media platforms, emails, et cetera. The basic purpose here is to reach potential customers, increase awareness about your product or service, and generate leads for sales or business growth.
The method is no doubt cost-effective, and measurable and delivers results in today’s world, where our lives revolve around digital devices mostly, some of the latest trends the world is noticing today that will go a long way are voice search optimization, hyper-targeting, video marketing, influencer marketing, virtual reality, augmented reality, social commerce, use of AI and machine learning in process automation and data analysis, etc. Fantastic.
Q2. What do you know about PPC advertising? How does it differ from CPM, CPC, and CTR?
you can say, PPC stands for pay-per-click. It is an online advertising model wherein the advertisers can buy the visits to their websites rather than earning them through the search engine organically. Each time your advertisement is clicked, you pay a certain amount to the platform that advertises your link for the chosen keywords. On the other hand, CPC and CPM are pricing models.
CPC is the cost you pay when your ad link is clicked each time its full form is the cost per click. CPM stands for cost per mill. It means the cost you pay for every thousand impressions of your ad shown on a platform. CPC is preferred when you want potential customers to reach your website or resource. CPM is preferred when you want to increase the visibility of your brand so you advertise through the banners, leaderboards, etc.
Now coming to CTR. CTR stands for click-through rate. In simple words, how many people to whom your ad impression was shown clicked on it to go to your website or resource? It is measured in percentage. For example, if 20 people out of a thousand click on your ad, your CTR here is 2%. The higher the CTR, the more compelling the ad.
Q3. What is SEO? What is its impact on the visibility of a website in SERPS?
Now to answer this question, you can say something like SEO stands for search engine optimization. It is a practice to optimize your website to make it more appealing to the search engine algorithms and the users so that the website ranks higher in search results for the targeted keywords. The basic purpose here is to increase the relevant organic traffic to the website by using a compelling title page description, et cetera.
To achieve a search engine-optimized website, some of the important elements to consider are number one, performing on page optimization through optimized meta tags URL structure, creating relevant and gripping content that naturally targets the right keywords number two, ensuring technical SEO by optimizing the website’s speed, ensuring its mobile friendliness, proper redirects, et cetera and number three, improving the overall user experience on the website.
Q4. What is content marketing? How does it help a company in overall digital marketing?
You can say, content is a very important weapon in the armory of any digital marketing professional. Here you try to create interesting and informative content that can attract and engage your desired audience. Rather than just talking about your product or service, you discuss things that matter to your desired set of audience and then gradually propose your solution.
The purpose here is to gain their trust, establish your brand, and develop a long-term relationship with them so that when they want to buy, they come to you. The content can be in the form of blog posts, videos, infographics, eBooks, PDFs, social media posts, et cetera.
Creating good content regularly helps you build brand awareness, and lead generation, foster long-term relationships with your target audience, improve your search engine rankings, et cetera, which is exactly what you want to achieve through digital marketing.
Q5. What is content repurposing?
To answer this question, you can say content repurposing means taking the existing content, developing it in different formats, and then publishing it. It saves you from the trouble of developing fresh content every time, making the optimum use of existing content, and increasing its impact.