With the oncoming festivities like Navratri, Durga Puja, Dussehra, Diwali, Bhai Dooj, etc, the festive fervor is at its peak. Amazon Pay on Thursday introduced ‘EMI on RuPay credit cards’ to make online shopping for customers more convenient and affordable.
EMI on rupay credit cards will be on offer across eight prominent issuing banks. With this new feature, customers will get increased flexibility and affordability to shop during the festive period.
During the first two days of the Amazon Great Indian Festival, EMI’s emerged as the most preferred payment mode with 1 in 4 shopping orders placed on instalments and 3 in 4 EMI orders on No Cost EMIs.
“The introduction of EMI on RuPay credit cards in partnership with NPCI will allow customers better access to credit, provide best-in-class value and help maximize savings,” said Mayank Jain, Director – Credit and Lending, Amazon Pay.
The company believes that this will drive affordability and convenience of online shopping for customers across India, especially during the festive period.
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