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Home Freelancing Sales & Marketing

Brand of The Month – Maruti Suzuki

admin by admin
January 24, 2023
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Brand of The Month – Maruti Suzuki

Indian automaker Maruti Suzuki India Limited, originally Maruti Udyog Limited, is headquartered in New Delhi. It was established in 1981 and was a property of the Government of India until 2003, when Suzuki Motor Corporation, a Japanese carmaker, purchased it. In the Indian market for passenger cars as of September 2022, Maruti Suzuki has a 42 percent market share. As per data of 2021, the number of Maruti Suzuki Employees is 16,025.

How Maruti Suzuki Started?

On January 24, 1981, the Government of India originally founded Maruti Udyog Limited, with Suzuki Motor Corporation as a minor partner. However, Maruti Udyog Limited was replaced as the official JV partner and licence holder in August 2021 by Suzuki. In Gurugram, Haryana, Maruti opened its first manufacturing facility that same year.

Maruti Suzuki Revenue

The most recent financial reports from Maruti Suzuki India show that the company’s current revenue (TTM) is $13.23 B. The company generated $11.13 billion in revenue in 2021, a rise from $8.36 billion in revenue in 2020. The total income that a business makes through the sale of its products or services is known as revenue. Contrary to earnings, no deduction is made for expenses.

Maruti Suzuki Cars

In India, Maruti Suzuki offers 15 different models of vehicles, including 8 hatchbacks, 2 MUVs, 1 compact sedan, 1 sedan, 1 minivan, 1 SUV, and 1 compact SUV. The price of a Maruti Suzuki automobile ranges from 3.39 lakh to 11.29 lakh in India,.

The Alto 800, which costs 3.39 Lakh, is the most affordable vehicle from Maruti Suzuki. The XL6 from Maruti Suzuki has a price tag of 11.29 lakhs. The Grand Vitara is a Maruti Suzuki SUV available in India. Both the Eeco and Ertiga are Maruti Suzuki seven-seaters. In the list below, you can find information on popular Maruti Suzuki Cars Prices.

  • Maruti Suzuki Swift: ₹ 5.91 – 8.84 Lakh
  • Maruti Suzuki Alto 800: ₹ 3.39 – 5.02 Lakh
  • Maruti Suzuki Dzire: ₹ 6.23 – 9.17 Lakh
  • Maruti Suzuki Ignis: ₹ 5.17 – 7.70 Lakh
  • Maruti Suzuki Ciaz: ₹ 8.78 – 11.76 Lakh
  • Maruti Suzuki WagonR: ₹ 5.47-7.19 Lakh
  • Maruti Suzuki Baleno: ₹ 6.42-9.60 Lakh
  • Maruti Suzuki Breeza: ₹ 7.99-13.96 Lakh
  • Maruti Suzuki Ertiga: ₹ 8.41- 12.79 lakh
  • Maruti Suzuki Ciaz: ₹ 8,78-11,76 Lakh
  • Maruti Suzuki Celerio: ₹ 6.01-7.96 Lakh

Maruti Suzuki Nexa

Maruti Nexa currently offers 1 SUV, 2 hatchbacks, 1 sedan, and 1 MUV. The current Maruti Nexa lineup includes the Grand Vitara Alpha Plus 1.5L hybrid automatic variant for Rs. 19.49 lakh* and the Ignis Sigma 1.2L petrol manual option for Rs. 5.35 lakh* (ex-showroom).

Manufacturing Units

Suzuki, the parent company of Maruti Suzuki, owns a manufacturing complex in Gujarat that is entirely devoted to supplying Maruti Suzuki with all of its output. Maruti Suzuki also has two manufacturing sites in Haryana (Gurugram and Manesar). 2,250,000 automobiles may be produced annually at all manufacturing facilities (1.5 million at Maruti Suzuki’s two plants and 750,000 at Suzuki Motor Gujarat).

The 300-acre Gurugram manufacturing park features three completely integrated production facilities (1.2 km2). Additionally, the Gurgaon facilities produce 240,000 K-Series engines yearly. The Alto 800, WagonR, Ertiga, XL6, S-Cross, Vitara Brezza, Ignis, and Eeco are all produced at the Gurugram factory. Beginning in January 2021, the Gurugram site will also assemble the Jimny exclusively for international markets. According to reports, the Indian-built Jimny will be shipped to markets in Africa and the Middle East.

Future Plans

The market has been dominated by Maruti Suzuki thanks to its tiny, affordable cars. However, as consumers switch to larger cars and regulators want additional safety measures, the corporation is facing more competition from rival brands.

Maruti Suzuki recorded a two-fold increase in consolidated net profit for the first quarter that concluded on June 30. It reported 1,036 crores compared to 475 crores at this point in the previous fiscal year when sales were down because of Covid. In comparison to April through June of last year, net sales increased to 26,512 crores.

RC Bhargava, chairman of Maruti Suzuki, had previously stated that the company would expand output in the current fiscal year to roughly 20 lakh units because of greater semiconductor availability. In an effort to catch up with the competition, Maruti Suzuki is now planning to introduce various electric vehicle (EV) models in India. It will debut its first electric vehicle in 2025, but it hopes to quickly take the lead.

Suzuki Motors Gujarat, a 100% subsidiary of Suzuki of Japan, aggressively devoted resources to EV aspirations just last month. There were concerns brought up at the time by the proxy advisers regarding two distinct business strategies used by two branches of the same company in the same nation. The situation now seems to be improving. The first model will be manufactured at Suzuki Motor Gujarat’s factory and released from there in 2025.

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