- Claire Mulrenan, specialist registrar in public health,
- Mark Petticrew, professor of public health evaluation
- London School of Hygiene and Tropical Medicine, London, UK
- claire.mulrenan{at}lshtm.ac.uk
We reply to the correspondence to our article on whether it is time for the Beano to drop junk food brands.1
In his rapid response, Freshwater suggests that the Beano’s reliance on foods that are high in fat, sugar, and salt for quiz content simply reflects readership preferences.2 He correctly notes the economic inequalities that exist—children in the most deprived …