- Christopher J Graham12
- 1University of Manchester, Manchester, UK
- 2Royal College of Physicians of Edinburgh, Edinburgh, Scotland
- christopher.graham{at}postgrad.manchester.ac.uk
The reach of alcohol sports marketing is huge.1 The 2018 FIFA World Cup, for example, delivered several billion branded alcohol impressions to UK viewers, including several hundred million to children.2 Worryingly, exposure to alcohol sports sponsorship is associated with alcohol consumption in children.3 Alcohol marketing also poses a risk to recovery from alcohol problems.4
The UK has a self-regulatory (alcohol industry led) approach to alcohol marketing, which undermines public health, as alcohol sponsors seek …