An exhibition source told Bollywood Hungama, “The low price point must have played a part. It’s unbelievable for moviegoers that they will get to see the film in a swanky multiplex for just Rs. 25. Moreover, the film has a charm and is timeless. Many moviegoers were too young or were not even born when it was released in 1998. Hence, they either don’t vividly remember or have never seen the film on the big screen. And of course, Shah Rukh Khan’s presence in the lead along with Kajol and Rani Mukerji and association of Karan Johar as the director, all of whom are going strong even today, also must have been another reason why the shows got house full immediately.”
The source continued, “Nevertheless, no one expected such reception to the re-release of Kuch Kuch Hota Hai. There was no prior intimation. The booking began all of a sudden and yet, such was the response.”
Kuch Kuch Hota Hai is directed by Karan Johar. The film also starred Anupam Kher, Archana Puran Singh, Farida Jalal in supporting roles. Johar also played a cameo in the film.