Each episode deals with a bunch of actors essaying the role of a daughter, a brother or even a ghost, as per the client’s request. However, the concept, which sounds unique on paper, feels flat and stretched out over the first few episodes. So, by the end of each episode, when you repeatedly see every client experiencing a touching epiphany, it comes off as contrived. But the show really shines when it sticks to comedy. For instance, when a client hires an actor to scare him as a ghost or when a girl hires her ex-boyfriend to act as her boyfriend for a day, Mad Company is an amusing watch.
The show also seems confused while navigating between the reel and real life struggles of the actors. Some narrative arcs get resolved even before they begin. Take the scene with Amaran (SPB Charan), AK’s arch-nemesis for instance. When Amaran reveals important evidence on air, which could possibly jeopardise the company’s future, the mood is sombre and the actors worry. But the very next moment, we see them forget their issues and celebrate AK’s birthday like nothing ever happened in the first place. The same patchiness is felt when one of their interns meets with an accident or when one of them gets arrested. The series depicts their issue, drops it, and moves on to the next scene. This is also why when Amaran gets into scheming mode in the later parts of the series, you know that it’s not going to matter.