During an interaction at the ongoing Toronto International Film Festival (TIFF), SS Rajamouli talked about how RRR managed to transcend boundaries and became a real word-of-mouth hit in the West.
“Never, ever did I expect RRR to do well with the Western audiences,” Rajamouli said. Further, claiming that he is still in the ‘nascent’ stage of his career as a filmmaker, he asserted that only after Baahubali films did well in Japan, he realized that he should focus on the Eastern side of the world.
“When RRR released [in the West] … and film people from different fields were talking highly of RRR, I realized something that I never knew about myself or my films.” —@ssrajamouli
Rajamouli reflects on the global success of RRR during his #TIFF22 Industry Conference session. pic.twitter.com/14fVcoW2Xl
— TIFF Press & Industry (@TIFF_Industry) September 15, 2022
“When RRR released, and I started getting responses one by one, I thought, ‘OK, maybe there are a few’. But the few went into hundreds, the hundreds went into thousands… Story writers, directors, critics, and people from different fields were talking highly about RRR. I realized something I never knew about my films,” Rajamouli said, adding, “I thought the sensibilities are different, but I realized that the sensibilities can also be similar. I am still trying to understand, to be very frank.”
RRR the epic action drama starred N. T. Rama Rao Jr, Ram Charan, Ajay Devgn, Alia Bhatt, and Shriya Saran among others