In addition to being a producer, Kalyan Ram, is an active part of the VFX company, Advitha Creative Studio, named after his daughter. VFX is an area where the majority of Indian films, even big-budgeted blockbusters have been fumbling; Baahubali and RRR might be an exception. It is to be noted that even major Hollywood films outsource their VFX works to Indian companies, so, likely, the issue is not with the resources but with the process. “See, the Hollywood films we talk about are shot in 60-70 days but they are given more than a year to complete post-production. We don’t do that here, right? What I found out about this process is that we don’t consider these factors while planning the production. It’s important to plan the VFX involved in a scene based on the shooting schedule. Instead, we bring it into the picture just days before the shoot as we rush to execute something. So what happens in the end is, that even though the VFX people get involved, it’s not achieved in the best possible way,” he says, adding that ‘time’ is the most important factor. “It is highly impossible that we shoot a film and finish the VFX in a month or two.”