Jammu and Kashmir has witnessed 1.27 crore tourist arrivals this year. The figure of tourist arrivals is expected to touch a record high by the end of the year. Notably, 1.27 crore tourists have visited Kashmir since January 2023. Kashmir Valley is attracting Lakhs of tourists which Tourism players say is the return of the golden era of Kashmir tourism. Notably, tourism is the biggest source of employment in Jammu and Kashmir. Houseboats at Dal Lake have been fully booked and Shikara Boats were loaded with customers. It led to a boost in the tourism sector which ultimately contributes to the overall improvement of the region’s economy. Tourism has generated maximum employment in various regions of Jammu and Kashmir.