The 21-kg famous laddu of Balapur during Ganesh Chaturthi
festivities is auctioned on the final day of the annual 10-day Ganpati
festival. The laddu, also known as golden ladoo, fetches more than 20 lakhs in
the auction. The auction is conducted by the Balapur Ganesh Utsav Samithi.
Holding an auction of laddu is an integral part of the
10-day-long Balapur Ganesh Chathurthi festivities in Telangana. The auction
began in 1994 and the laddu was auctioned for Rs 450! In 2022, the auction
fetched 24.6 lakh rupees.
The auctioning of laddu marks the start of the main Ganesh murti
immersion procession in Hyderabad. After travelling 19 km, the Balapur Ganpati
murti is finally immersed at Hussain Sagar Lake.